Reason and Religion

Reason and Religion

An Intellectual and Religious Studying about position of "National Brand of Islamic Country"

Document Type : Original Article

Authors
Davood Feiz 1
Sayed Mohammad Mirmohammadi 2
Azim Zarei 1
mohammad mahdi Ezadkhah 3
1 Associate professor at Semnan university
2 Professor at Allameh Tabatabaei university.
3 Phd student at Semnan university
Abstract
Brand, is the perception about one thing in the mind including product, corporation, city and nation and takes shape over time. Nowadays more than 50 countries have focused efforts on their brands to create better brand position in the minds.In this way they use a lot of medias to increase their brand position like TV channels, social medias, public relation and a lot of other medias. This paper had surveyed the views of nation brand and related concepts, and then using religious methods have offered ideal position of Islamic state brand. It seems, Prophet Muhammad had a lot of great efforts to improve the perception about Islam nation brand at the international environment. And we can find a lot of examples of those efforts in governance, war management and their association with people of other faiths. Therefore, this research wants to present ideal essence of Islam nation brand based of religious method.




Keywords
prophet
Nation Brand
brand identity
Brand Image
reason
Religious
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